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Rich Piana 5% Nutrition Kill It

Rich Piana 5% Nutrition Kill It

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Don't Just Do Your Workout, KILL IT!

• Energy to Annihilate Your Workout 
• Extreme, Insane Pump
• Attack the Weights Endurance
• Laser Sharp Focus

When it comes to your pre-workout, you don’t want another product that is overloaded with stimulants and little else – you want a product that will power you through your workouts.

Don’t Just Go Through the Motions, Destroy the Weights!

KILL IT is that product – it was created to give you the drive to push through your toughest workouts AND cover all the angles: energy, focus, pump, strength and power! That’s what a great pre-workout is all about!

KILL IT is hardcore enough to give you the results you want; you’re going to train with animal intensity, you’re going to finally hit those extra growth-producing reps you’ve been struggling to get, and you are going to experience a pump so intense it’s going to hurt!

Let’s Not Waste Any More Time! Take a Look at What’s in KILL IT:

Creatine Magnapower
What else can we say about Creatine that hasn’t already been said? Does it work? You bet it does. That’s not the issue – our concern was what kind of creatine works best? We went with Creatine Magnapower for KILL IT. Why? Regular creatine monohydrate demands a loading phase and may cause gastric problems in some users – our version does not require massive dosages, it’s digested easily so no problems there, and it’s absorbed very well. Trust us; the last thing you want is to be bloated during a heavy set of Squats!

When you talk about stimulants, caffeine is the first ingredient that always comes up. Of course we put it in KILL IT – you asked for it, so we delivered. What we didn’t want to do is overload you with stims – Stimulants are a big part of a good pre-workout – no question about it, BUT – it shouldn’t stop there! That’s why Caffeine is the only stim you’ll find in KILL IT! That’s because too many stims can mess up the pump and they can increase your heart rate too much; definitely not a good thing to deal with during a hard workout!

Agmatine Sulfate
We all want a huge pump when we walk into the gym and KILL IT is going to give you a pump so extreme, so intense, you’re going to be in a state of shock! The strongest “pump” ingredient on the market right now is Agmatine – this stuff is golden and there’s plenty of it in KILL IT! How much, you ask? 750 mgs! That’s a huge dose! Why bother with Arginine – let’s get straight to the good stuff – right now! The reason Arginine is not in KILL IT is because the body will break it down…into, you guessed it, Agmatine! That’s right! This compound will produce intense, long lasting pumps – you have to feel it to believe it! To top it off, your working muscles will be flooded with oxygen and nutrients – this is what we’re talking about!

Did you really think that’s it for N.O. boosters? No way! Let’s look at the next ingredient.

Citrulline Malate
When you use Arginine to boost Nitric Oxide production, way too much of it is destroyed by an enzyme known as arginase – so this means you have to either include A LOT of Arginine or find another way to get the job done. Well guess what? We found another way! Enter Citrulline Malate – this impressive ingredient will bypass the liver, bypass arginase and easily convert to usable Arginine which means even more N.O. production! It’s attached to Malic Acid – which is involved in ATP production – or, cellular training energy. We’re looking at a crazy pump AND the ability to train harder, longer! Now that’s a workout!

But we aren’t done! There’s one more part to all this. Remember Arginase, that nasty enzyme that breaks down Arginine and steals our pump? If we can block Arginase, that would mean even more Nitric Oxide production. This is why we have included L-Norvaline – now we are talking about a PUMP!

Niacin, a B-Complex vitamin, is commonly used to increase circulation. We’ve added this to our 3 N.O. boosters to increase blood flow even more– but not too much because Niacin can cause a harmless “flushing” effect that makes your skin warm, red, and itchy. Who wants to deal with that during a hardcore workout?

So now we have four ingredients that will give you the pump of your life and increase much-needed oxygen and nutrients to your working muscles, giving you a better workout and faster between set recovery – so you can KILL your workouts every time you ATTACK the gym!

COP (Creatinol-O-Phosphate)
Training is catabolic – we’ve known that for a long time. When you’re powering through a tough, intense workout, your muscles are being broken down – your body senses an increase in lactic acid and a decrease in pH and blocks off activity to the working muscles to reduce any additional damage. COP interrupts this process which allows you to push past training failure deep into the growth zone. We’ve combined this with Beta-Alanine, which really enhances this effect.

So how does Beta- Alanine work? During your workout, hydrogen ions build up in the muscles – it’s these hydrogen ions that manufacture lactic acid, which in turn causes a drop in pH – this is why you fail during your sets. Beta-Alanine works indirectly by converting to carnosine – this is what actually buffers lactic acid, preventing that pH drop and letting you get more reps and more sets! Easy, right?

N-Aceytl L-Tyrosine
When you’re in the midst of a hard workout, you need to be zoned into your reps and sets – you have to have that mind-muscle connection that’s so important to a great workout. This is where N-Aceytl L Tyrosine comes in. It is making news as a great ingredient for focus and alertness, because it works! It will decrease stress hormones and it will greatly improve mood. Did we mention it’s being used for ADHD?

Coconut Water Concentrate 
Now here’s something you never see any info about – sweat! That’s right, good, old fashioned sweat! It means you’re working hard enough in the gym. It also means you’re losing electrolytes – not a good thing! You have to replace these key minerals or you’ll risk getting muscle cramps and you’ll be dehydrated. Coconut Water is a great natural fluid replacement drink – it has everything you need: vitamins and minerals, anti-oxidants, aminos, enzymes – just to name a few. Doesn’t sound very hardcore? Are you kidding? If you’re hardcore enough, you’ll do what works – period.

Rich Piana’s 5% Nutrition – If You Want to KILL IT in the Gym, You’ve Come to Right Pre-Workout!


Mix 1/2 scoop with 8oz. cold water and consume 30 minutes before your workout. Once tolerance has been determined, increase to 1 scoop. To avoid sleeplessness, do not take within 4 hours of bedtime.

Fruit Punch
Blue Raspberry
Lemon Lime
Mango Pineapple
Blueberry Lemonade

Nutrition Facts

1 Serving Size: 11.9g
Amount Per 1 serving 100g %DV*
Vitamin B3 30 mg 252 mg 150%
(as Niacinamide)
Magnesium 120 mg 1008 mg 18%
(as Creatine MagnaPower®(Magnesium Creatine Chelate)
Sodium 24 mg 201.6 mg 1%
(as Sodium Citrate)
Potassium 42 mg 352.8 mg 1%
(as potassium Citrate and Raw Coconut Water Concentrate)
L-Citrulline 4000 mg 33600 mg **
Bet-Alanine 2000 mg 16800 mg **
Magnesium Creatine Chelate 1500 mg 12600 mg **
(Magnesium Creatine Chelate (Creatine MagnaPower®)
L-Taurine 1000 mg 8400 mg **
N-acetyl L-Tyrosine 500 mg 4200 mg **
Creatinol-O-phosphateCOPMax 500 mg 4200 mg **
Caffeine Anhydrous 250 mg 2100 mg **
L-Norvaline 125 mg 1050 mg **
Rhodiola Rosea Extractroot 75 mg 630 mg **
* Percentage of Daily Value per one full serving.
** Daily Value is not established.
Ingredients / Other Ingredients: Natural Flavors, Silicon Dioxide, Sucralose, Citric Acid, and Blue nr 1
Info: Ingredients and their nutrition values are shown for product in Blue Raspberry flavor. Other flavors might have some differences.

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